Gesher offers merch with meaning
Products in the Gesher range are inspired by released hostage Emily Damari, as well as Aner Shapira, who was murdered on October 7.
From hoodies and t-shirts to water bottles and socks, the first-ever Gesher merch drop is a way to wear your support on your sleeve, showing your connection to and appreciation for the people of Israel who need us most.
The Gesher range is extensive, with colours and styles to suit every taste. From playful Am Yisrael Chai socks to an Emily Damari-inspired water bottle and a subtle yet powerful kids’ collection of Gesher Chai Rainbow tees.
The range also incorporates designs by Aner Shapira, who gave his life protecting others at the Nova festival massacre, as well as Border Stories, a collection inspired by artists whose homes were hit hardest on October 7.
“You’re not just buying a product; you’re making an impact. Every hoodie, every t-shirt, every water bottle helps make a difference to create connections within our local community and with Israel,” said David Solsky, vice president of UIA and chair of Gesher by UIA.
Proceeds from sales go directly towards charities and programs that uplift lives, rebuild communities, and stand with the people of Israel in their time of need.
This includes UIA-supported resilience and recovery programs that support the ongoing needs of Israelis as they recover from the unimaginable trauma of life post-October 7 and the ensuing wars.
“This is a fun, fresh way for our community to get involved and show their support, and we’re delighted by the community engagement and response so far,” said UIA CEO Yair Miller.
The launch comes just in time for the upcoming chagim, making the Gesher merch a great gift option for family and friends.
The collection is now available exclusively online at gesher.shop
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