How Israeli tech is powering the World Cup

Israel’s national soccer team will once again watch the FIFA World Cup from the sidelines. But while no Israeli players will take the field, Israeli technology is embedded throughout the event – powering its broadcasts, data, ticketing and security.

A cluster of Israeli companies is behind the scenes of what is projected to be one of the largest sporting events in history, with an estimated six billion viewers and a forecast contribution, according to i24NEWS, of $41 billion to the global economy.

Perhaps the most visible Israeli contribution is one most fans will never consciously notice: the highlight clips that appear online within seconds of a goal. WSC Sports, a world leader in AI-driven sports content automation, has partnered directly with FIFA’s production arm to create official content, integrate personalised highlights and “stories” formats for broadcasters, and engage younger audiences through collaborations with social media creators.

The scale of the operation is considerable. According to i24NEWS, WSC Sports produced 16 million video highlights in 2025 alone – roughly 49,000 pieces of content a day – processed more than 450,000 live broadcasts, and automatically detected over 124 million sporting events. For the 2026 tournament, with its 104 matches, the system is expected to operate across dozens of channels and languages simultaneously, automating highlight creation, formatting, localisation, branding, graphics and even AI-generated commentary.

“The World Cup has long transcended the 90-minute television broadcast; it is now a multi-channel experience unfolding simultaneously in the pocket of every fan,” WSC Sports VP of account management Damian Alon Browarnik told Ynet. “We are here to ensure that Israeli technology is at the forefront of delivering that experience.”