'A bit of positivity'Proceeds to support israeli charities

Izraeliana t-shirts relaunched

The designs represent the joy, humour and beauty that flows through the land of Israel and its people.

Yvonne Feldman then and now 36 years later. Photo: Supplied
Yvonne Feldman then and now 36 years later. Photo: Supplied

Thirty-six years ago Yvonne Feldman, whilst living in Tel Aviv, created a t-shirt company called Izraeliana.

The designs represent the joy, humour and beauty that flows through the land of Israel and its people.

In light of the very difficult situation in Israel and the awful antisemitism following on from October 7, Feldman decided to bring Izraeliana back to life.

“I want to spread a bit of positivity and happiness to the Jewish people in the Diaspora, but more importantly to raise money to donate to charities in Israel in this time of need,” she said. “The devastation of the situation in Israel is what drives me to do something a bit different to help.”

The timeless designs were created by Feldman and her good friend and graphic artist Jane Korman in 1988, when they were living together in Tel Aviv.

Proceeds will be donated to different charities each month with ZDVO Beit Halochem who support wounded soldiers and victims of terror the first recipients.

To view the range of designs and place an order go to izraeliana.square.site Instagram @Izraeliana

read more:
comments

Support the Australian Jewish News and enjoy 3 months free website access.

The AJN has been delivering important, timely and free online news to our community — keeping you informed, connected, and engaged. To continue providing the high-quality, independent journalism you rely on, we need your support. From May 2025, we will be introducing a website paywall, but subscribers who sign up now will enjoy 3 months of free access to the AJN website. After the free period, full access will be just $18 per month. Subscribe today to help us keep our community’s stories alive and ensure the AJN thrives for years to come.

Lock in 3 Months Free Before the AJN Paywall Begins!

The Australian Jewish news website is introducing a new subscription model soon. Subscribe TODAY to secure 3 months of free access to the entire website and our wealth of important and impactful articles and news content. Don’t miss this early bird offer!

Register Now