New twist on old style
It's a win-win model that promotes reusing clothes, reduces waste and supports the environment.
So, there I was, wandering through the lively streets of Tel Aviv, surrounded by the city’s typical blend of chaos and cool.
Everywhere I looked, vintage fashion was all the rage.
Dandasha is a chic fashion boutique that operates on a circular economy model. The store is all about community and sustainability. It is giving a second life to clothes while also providing meaningful employment to women facing physical or emotional challenges.
Women can regain their confidence and get back into the rhythm of work supported by a dedicated team, including a rehabilitation coach and an HR specialist who helps with resumes and job applications and even accompanies them to interviews if needed.
People bring in their used garments and if the items pass the quality and style check, the contributors get a voucher in return which can be used to purchase anything in the store.
It’s a win-win model that promotes reusing clothes, reduces waste and supports the environment.
Even the items that do not make the cut are upcycled or repurposed into new textile products.
Dandasha’s approach not only makes high-quality fashion accessible to everyone but also creates a supportive environment for its workers.
In Tel Aviv, people are willing to pay a premium for vintage and special pieces to stand out.
While high fashion has long been a staple in this city, thanks to its fierce Israeli designers, there’s a new trend emerging.
And it’s cooler, more fashionable, and way easier on your wallet. Sometimes it’s called “vintage”, and other times it’s simply “second-hand”.
Dandasha fits seamlessly into this trend, offering a blend of Israeli and international designer clothing alongside carefully selected second-hand items.
You can sift through embroidered shirts from the 1940s, snap up heavily discounted Versace and Armani pieces, or even find a Victorian lace wedding dress for just 1800 shekels.
The store shows that it is possible to create meaningful social impact while also promoting inclusivity and sustainability.
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