Shabbat shalom
No matter what, we still live in hope
As Tisha b’Av passes we transit from looking to the past to looking to the future.
“In the year 2100 Jewish women will be lighting Shabbat candles.” Photo: Dreamstime.com
Back in the mid-’90s, a Jewish advertising executive in New York came up with an idea. Imagine the Jewish awareness and pride that might result in the prestigious New York Times prominently listing the weekly Shabbat candle-lighting time each week?
He got in touch with a Jewish philanthropist and sold him on the idea. It cost almost $2000 a week. But he did it.
And for the next five years, each Friday, readers would see “Jewish women: Shabbat candle-lighting time this Friday is …”.
Eventually the philanthropist had to cut back on a number of his projects. And in June 1999, the little Shabbat notice stopped appearing. From that week on, it never appeared again.
Except once.
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