'My heart is burning'

Posters of kidnapped Israelis to keep up awareness

Avi Efrat decided to print 16,000 posters, each one heartbreakingly featuring a photo of an Israeli being held hostage by Hamas in Gaza.

Posters of Israelis being held hostage in Gaza.
Posters of Israelis being held hostage in Gaza.

Avi Efrat feels so compelled to keep the horrific Hamas terror attacks at the forefront of people’s minds, that he has printed 16,000 posters and assembled a “small army” to help him plaster them around suburbs.

Efrat served as a lieutenant in the Israeli Special Forces, with his Maglan unit already suffering 12 losses since war broke out between Israel and Hamas.

Now based in Sydney, he was inspired to print posters, each one heartbreakingly featuring a photo of an Israeli being held hostage by Hamas in Gaza, after first seeing them pop up around New York.

“I don’t want to hang them up in the Jewish areas like Rose Bay and Dover Heights, I want to do it in other places to educate and explain to Australia that radical Islamic groups are dangerous for modern society,” Efrat told The AJN.

“I first printed 11,000, now another 5000, and I’m sending them everywhere – Perth, Melbourne, Wollongong. I’ve opened an army base of Israelis who are going to suburbs like Burwood, or to the CBD. We are a bunch of very good Israelis. They’re being put up in Melbourne too.”

There’s an urgency to what Efrat is doing, because he knows how quickly the sentiment will turn against Israel, if it hasn’t already.

“In a few weeks – because this war is not going to be short – the media is going to be against Israel,” he said.

“We need to speak out and remind the community about the 199 people abducted – kids, families, Holocaust survivors. From there we need to approach the world.”

Efrat has also just received funding for a mobile billboard to display the posters in an effort to do everything he possibly can to help his people from the other side of the world.

He had called “his guys” up to see if they needed him on the ground in Israel, “but at 41 they don’t want me”.

“My heart is burning,” Efrat said.

“One guy from my year, with two young kids, he was killed. Any Israeli that you speak to will know someone – it’s a very small country, a very small community.”

A poster of a kidnapped Israeli being held hostage in Gaza.

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