Reclaiming the Jewish image through storytelling

Right now, we are witnessing the collapse of a story about the Jewish people.

Across social media, in cities, on campuses, and at dinner tables worldwide, a new narrative has taken hold. Images of suffering Gazans, presented without context or complexity, portray them not just as victims but as victims of the Jew.

This framing erases history and complexity, collapsing a geopolitical tragedy into a single villain the world feels free to condemn.

Repeated relentlessly, devoid of historical perspective, this simplistic narrative saturates the cultural bloodstream. From Melbourne to Paris, London to New York, people who have never met a Jew now instinctively associate us with war, oppression, and bloodshed.

How do we counter that?