No one knows her name. She covers her face when on official business. She has never shared what city she lives in, her relationship status, whether she has kids, sisters, brothers or animals. But on December 16, 2025, everyone found out she was Jewish. And she’s proud to finally share it.
She goes by Fashion Critical. And she’s been making people laugh since around 2011. While she is not religious, she told The AJN that she considers her Jewishness to be a core part of her identity. But it wasn’t until the Bondi Beach terrorist attack at Chanukah by the Sea that she felt compelled to share that part of her life.
After expressing sympathy for the victims and their families, FC received some messages, calling her out for not mentioning the plight of the Palestinians. She told The AJN that she has never commented on world events simply because that’s not what her social pages are.
“But when this happened, I had friends there, I had friends’ kids there … this happened in my city and my people were targeted simply for being Jewish. How could I not say anything?” she said.
When asked why she decided to reveal she was Jewish rather than just acknowledging the event, she said she considered deleting the original post as it was potentially bad for business. Instead, she went in the opposite direction.
“I wanted to own my Jewish identity publicly, and let the chips fall where they may.”
“How horrifying that I was considering deleting a post expressing sympathy for Jewish victims of a horrific terrorist attack because it was costing me followers or perhaps a future brand deal. It made me feel very ashamed that I’d even thought about that for one second,” she admitted. “So instead I went the other way. I wanted to own my Jewish identity publicly, and let the chips fall where they may.”
In a long message shared to her social media pages, which have a combined total of around 500,000 followers, FC wrote, “I am not a practising Jew from a religious point of view but being Jewish is both a religion and an ethnicity … It’s literally in my blood. I can’t change it and I wouldn’t want to.
“I’m never going to speak about this again and I won’t be telling you any more about me but I felt it important, to tell you now, with a tear in my eye, that this is very much a part of who I am. My history, my culture, my family. I am so many things, but this is one of them,” she continued. “I will watch my follower count drop and I will not be bothered. Because I will know that I am not hiding like a good and quiet Jew. I just can’t do that.”
The comments were overwhelmingly supportive, with the post reaching hundreds of thousands of people thanks to the Meta algorithm. FC said so many people shared similar feelings, “of anglicising their names as physicians so that patients wouldn’t feel weird about them being Jewish or perhaps not wanting to be treated by them. Of never really thinking about it but realising that they’d never told anyone at work, ever, about being Jewish, just in case.” She also acknowledged that she received a lot of feedback from non-Jewish people expressing solidarity.
On top of this, FC felt the need to show non-Jewish people how it has been for the Jewish community throughout the world.
“It was definitely weird to discuss a personal aspect of my identity. But I just felt that I needed to, for myself. And to explain to non-Jewish people how often, even long before October 7th, Jewish people consider keeping their Jewish identity private in other areas of their lives because they just don’t know how people will react,” she said.
FC said that she has always loved fashion and dressing up, sharing that there are some excellent photos of her dressed up on Purim in preschool. But she explained that Fashion Critical was born really out of procrastination and a love of making people laugh.
The original album included photos from the Oscars with witty captions. People seemed to find it amusing and it just grew from there.
“Life is a lot and the internet can be a displeasing place a lot of the time,” she said. “I love getting messages saying how much they get a giggle out of the page and how it’s somewhere they go when they need a ‘pick me up’. My love language is silliness and this is a way I can express that part of myself. Plus, my audience is hysterical. Most of the time their comments are funnier than mine.”
While FC really does take the mickey out of many outfits on red carpets, she explained that people understand it’s a satirical comedy page.
“[It] pokes fun at the frivolity of red carpet fashion and is not designed to be cruel or personal. I’ve received messages from people with really full on jobs or going through really trying circumstances, who say it’s somewhere they scroll through when they need to forget about their day and have a laugh,” she said.
“Life is so heavy. If I can bring a moment of joy or laughter – that means a lot to me.”
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