Yomm, a new website and app which provides Jewish women from around the world the opportunity to connect with Israel and each other, launched its first mobile app last month.
As part of the launch, 41-year-old Brisbane-based veterinarian Ilana Mendels was selected as one of the dozens of Jewish women from around the world to share their story on the new app.
Yomm – which translates to “day” in Hebrew – offers Jewish women worldwide a daily chance to reflect, learn and “check in” individually with other Jewish women around the world.
It has been developed by the Momentum organisation, a global movement for Jewish mothers, in an effort to create the world’s largest social network for the demographic.
Yomm presents original videos, audio and readings from thought leaders including actor and activist Noa Tishby, Jewish educator Zohar Raviv, and psychologist and best-selling author Kelly McGonigal.
The “journeys” or tracks are centred around personal discovery and learning; connecting with a global community of Jewish sisterhood; exploring Jewish wisdom and traditions; and cultivating a sense of gratitude and meaning throughout one’s day.
Women can embark on each journey solo or with others, directly messaging each other to share what they have learnt. There are topics that speak to different women, including wellbeing, spiritual growth, Israel, and taking action.
In her video, Mendels reflects upon how she approaches parenting on a daily basis.
“I want to end each day feeling like I’ve done my best on that day and that I have given my daughter inspiration to become the best version of herself one day, whatever that looks like, even if it’s completely different than me,” said Mendels, a single mother.
The app is being released at a time when the need for connection and community is at an all-time high. Jewish people around the world have emerged from a global pandemic only to witness a disturbing rise in antisemitism and anti-Israel sentiment.
“The magic of the Momentum journey where Jewish women from all over the world meet in Israel to uncover something deeper about themselves and their heritage is now finally available on your phone,” said Lori Palatnik, Momentum’s founding director.
“Whether a woman has already embarked on our in-person experience or is only just getting acquainted with us, Yomm provides them with the ability to continue to grow in their individual, spiritual and communal journey while virtually connecting to other Jewish women around the globe.”
Momentum created the app in partnership with the Mayberg Foundation, the Israeli Ministry of Diaspora Affairs, US-based philanthropists Debra and David Magerman, and Momentum Canada.