Danny Newfeld launching collection live from the Dead Sea

Israeli jewellery designer Danny Newfeld has always said that Israel is a melting pot of cultures, and this shines through the arts, especially jewellery.

“Just like in high-tech, agriculture or even wine and food, Israeli jewellery is a signature for design and quality,” Newfeld told The AJN last year.

His collection officially hit the Australian market last year with a spot on TVSN, from which the collection sold-out.

Due to Sydney’s lockdown last year, Newfeld was unable to travel to appear on the show in person.

And again, due to COVID, Newfeld is unable to travel to Australia to launch his latest collection.

But, thanks to technology, he will appear live remotely from Israel.
“It’s the first time I’m doing a remote show and it is a complicated production that I have been working on for the past few months,” Newfeld said. “We will be doing the show live from Ein Gedi with a beautiful view of the Dead Sea.”

As Newfeld said, it’s important to support the Israeli jewellery industry especially during these challenging times.

The new collection features brand new pieces, all designed and produced by some of the most talented artisans in Israel. According to TVSN, the collection is “identifiable for its smooth lines, beaded edges and attention to detail. Ageless and timeless, each item has unique appeal.”

The show will be live today (Thursday January 19) at 4:30pm (AEDT).
To shop the products, visit the website.