One of the more memorable experiences of Michael Atlas’ career occurred early last year while catering for Israeli President Reuven Rivlin at Sydney’s InterContinental. “The security level on that night was beyond what I have ever seen. The police and security were there, and in the middle of it all, the SWAT team arrived in the kitchen with their balaclavas and they had machine guns drawn and dogs sniffing for guns,” Atlas remembered. “I thought I would try to break the ice a bit and I could see a few of them eyeing the food. “I said, ‘Help yourselves, on one condition: you don’t shoot me if you don’t like how it tastes.’”
Sharing amusing recollections of his time catering for one of Beaches’ most high-profile events with first class security, Atlas said it was “wonderful to meet President Rivlin, and to look at the culinary needs of the President and other members of his team”.
Operating under Rabbi Moshe Gutnick and the NSW Kashrut Authority, Beaches Kosher Catering strives to reflect the personality and tastes of each client, with a focus on quality and presentation, for every kiddush, bar or bat mitzvah or wedding. “We take away the stresses from the client, so that they can enjoy their special day with family and friends,” Atlas commented. “The clients are our guests at their simcha as we specialise in integrating the food into the entire event, from our appetising cocktail selection and entrée dishes, to our famous aged scotch fillets, and tying it all together with our spectacular dessert buffet or plated dessert.”
Since Atlas began his kosher business in 1996, he has noticed a gradual digression from traditional menu options, and a tendency towards modern Australian cuisine, with the aged scotch fillet now taking prime position as Beaches’ signature dish.
“We age the meat for 21 days and then on the day, we cut out the sinew and most of the fat, and cut it to 250 grams in size. It is still raw 30 minutes before being served, so it’s absolutely fresh.” Creating a memorable and unique experience, Beaches’ island of appetisers is an innovative and relatively cost-effective offering. “We have lots of different food stations, and complete the simcha with a spectacular dessert buffet. It really has the wow factor,” Atlas enthused.
As the pandemic remains front of mind with social distancing measures in place, Beaches has devised innovative solutions to stay COVID compliant, including by offering individually packed boxes.
Sharing a key message for the community, Atlas commented, “Be assured that Beaches Catering will be there for you, from beginning to end, and we look forward to working together with you to ensure success on your memorable day.”
Enquire with Michael Atlas on 0419 404 444 or email@example.com