Specialising in individual personalised gifts
James Ostroburski, CEO and managing director at Tyalla Capital, said Solomon has been a vital part of the Jewish business and diplomatic community in both Israel and Australia.
Hila Solomon created her business Spoons Salon, a private dining experience for guests to come together to exchange ideas, deals, and negotiations 20 years ago in Jerusalem. Historically, a salon was a private gathering where people of similar class, interests and outlook came together to discuss literature, politics, philosophy, or current events. Solomon explained, “I started my business to share an insider’s view of Israel via the culinary arts and some cultural components.”
Her guests were predominantly business leaders, innovators, politicians, academics, and trade delegations. Each menu was specifically created for each event. “When the horror began on October 7, by October 9 and I had lost all my work for October and November, I returned to Australia for family reasons, setting myself up in Melbourne for the next iteration of Spoons salon.”
Her point of difference at her Spoons Salon in Israel was an offshoot independent business, Personaleum Collectibles which she has relaunched in Melbourne. “You can ask us to find a uniquely personal gift, for one up to hundreds of clients/guests, and we can deliver anywhere in Australia and overseas.”
Solomon has a very inquisitive mind enabling her to look at someone’s name and biography and find the right gift item. “It’s intuition; since I remember my first birthday, I have been one of the most inquisitive people on the planet,” she said. “I am curious, and I feel people even those I’ve never met. It’s a skill my late father had from his Iraqi family and prescient dreams.
She tells the story of one salon guest who had a Muslim name. “All I read was he was born in Karachi and had attended Wharton, the famous business school in Philadelphia.” His gift was a book printed in Karachi in 1951. Inside there were stamps of an obscure library from Philadelphia. On receipt of the gift, he told her the library was where he fled for study and quiet every day.
James Ostroburski, CEO and managing director at Tyalla Capital, said Solomon has been a vital part of the Jewish business and diplomatic community in both Israel and Australia for several decades.
“Since Hila moved back to Australia, we have been very fortunate to have her cultivate some incredible experiences for Tyalla Capital and the Festival of Jewish Arts and Music. Her unique approach to understanding each individual attendee and creating a tailored gift, relevant to each person, brings a new edge to corporate and philanthropic events.”
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