Two sharks take CATCHY’s bait
The daily drama and chaos of feeding her two gorgeous but messy children is what inspired Rachel, a clinical psychologist specialising in eating disorders...
Rachel and Brad Cohen, co-founders of CATCHY, a reusable tray attached to highchairs to collect food, faced the new Shark Tank judging panel this week. They pitched for funding to take their business to the next level.
Two sharks teamed up with an offer that the Cohens could not refuse.
The deal was done when sharks Robert Herjavec and Davie Fogarty joined forces with an offer of $300,000 funding for five per cent ownership of the business with 20 per cent royalty fees paid until the funding amount completely paid off.
The Cohens were all smiles as they left the set.
The daily drama and chaos of feeding her two gorgeous but messy children is what inspired Rachel, a clinical psychologist specialising in eating disorders, to find a way to encourage a healthy relationship with eating for her kids, where making a mess is okay.
The biggest drawback with the idea was the time Cohen spent cleaning up the mess after each mealtime.
Her lightbulb moment, shared with her husband Brad, resulted in CATCHY, which is made from non-toxic, BPA-free, PVC-free and food-safe polypropylene material so parents can re-offer their children dropped food or save it for later.
CATCHY is durable, waterproof, easy to clean with just a damp cloth, and compatible with most highchairs on the market.
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