Social media campaign a recipe for success
It is hoped the campaign will help to raise awareness about WIZO – a global charitable organisation dedicated to creating a bright future for women, children and families in need in Israel – while also bringing people together through a common love of food and cooking.
A NEW social media-based partnership project is certain to have a sweet start, and to tantalise tastebuds in Jewish homes across the state, and beyond.
Since February 2019, a Facebook group called Friday Night – founded by Sydneysider Susie Rosen – has been a heartwarming vehicle for sharing creative and easy to follow recipes, and recipe tips and ideas, to make every Shabbat dinner with family and friends as special, and delicious, as possible.
The inclusive group site has grown to more than 15,000 members from around Sydney, NSW, and the world, who contribute recipe ideas for Friday night dinners – and there is no requirement that they need to be kosher.
As Rosen revealed last year when sharing her own burnt Basque cheesecake recipe with JCA, the Facebook group “has really been a labour of love … and the connection we have through food, and the sharing of traditions that have been passed through generations, is heartwarming.
“I’ve found that from the beginning, certain recipes resonate and touch people’s hearts and souls.”
Now, the Friday Night group page is teaming up with WIZO NSW – whose thousands of members, supporters and volunteers are bound to have plenty of great recipes to share – in an initiative called “Cook it in 30”.
Announced in posts last week on both group’s Facebook pages, and on Instagram by WIZO NSW, the partnership aims to bring to the social media table – through the community’s input – some amazing, simple recipes that would be perfect for Shabbat dinners, and only take about 30 minutes to prepare.
The instructions are to visit the relevant post, put into the comments section a photo of your dish, a list of ingredients, and a step-by-step method description.
The initiative will begin with dessert recipes.
A selection of recipes will then be chosen to feature on WIZO NSW’s social media platforms.
Hashtags for the campaign include #WIZOrecipes and #CookItIn30.
It is hoped the campaign will help to raise awareness about WIZO – a global charitable organisation dedicated to creating a bright future for women, children and families in need in Israel – while also bringing people together through a common love of food and cooking.
Commenting on the project, WIZO NSW executive director Lorna Berger said she “can’t wait to see some recipes from around the world” that are bound to be shared, while for Rosen, she is “very excited to also see all the fabulous recipes from our talented Friday Nighters”.
To participate, visit instagram.com/wizo.nsw or facebook.com/wizonsw or facebook.com/groups/fridaynightaus
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